Sponsorship & Advertising

Partnering with MWR onboard Naval Support Activity (NSA) Monterey puts you in direct contact with more than 7,600 active duty military, reservists, Naval Postgraduate School (NPS) students, military retirees and DoD civilians at their workplaces, home and online. Annually, more than $762 million flows into the local economies of Monterey County from the military.

Your advertising directly benefits and supports our troops and their families. Your involvement helps MWR provide quality of life events, activities and facilities which greatly enrich the lives of our service members and their families. When you support our military with your advertising messages, you are also building awareness and desirability about your company, product or service.

Contact us now for information on how you can reserve your preferred advertising in our Peacock Press Magazine, on banners, posters, countertop signs or our MWR vehicle to start building your brand awareness with NSA Monterey's military consumers who contribute more than $762 million yearly to the local economies of Monterey County. We look forward to your call and the opportunity to partner with you and your company.


NSA Monterey MWR Marketing

Here is a snapshot of our active duty military across the nation:

  • 73% of active duty is male, average age is 26 and average length of service is 10.2 years
  • 73% live off base
  • 55% are married
  • 74% are ranked E-4 and above
  • 15% are officers
  • 91% have major credit cards
  • 80% own their own vehicles
  • 61% plan on buying a new vehicle within 12 months
  • 95% plan on furthering their education and can receive up to $3,500 in tuition assistance
  • 100% shop at off-base department or specialty stores, averaging 4.3 visits per month
  • 93% average 2.5 trips per year on civilian airlines
  • 88% plan on buying video, stereos or speakers
  • 48% plan on buying a personal computer
  • 18% perform their own auto maintenance




This is the must-have information guide for what's happening on and around NSA Monterey! Capture an average of 5,192 exposures a month and 62,304 or more yearly with your company’s advertising message. Civilian and military personnel know this is where they will find Tickets & Travel offers, local area events, Fleet & Family Support Center information and MWR activities, events and facilities listings. MWR produces 2,500 copies of this four-color, glossy magazine three times yearly. The Peacock Press is delivered to seven MWR facilities including its gym, golf course and driving range, which is visited by eligible patrons 15,576 times monthly! Navy Gateway Inns & Suites (NGIS) receives 1,000 copies to maintain a current magazine in each of its 200 transient rooms (average occupancy 173 rooms nightly) and in the lobby. An additional 250 subscribers receive a copy via mail and electronic access is available online, attracting additional viewers. Our very reasonable rates are as follows:


Full-Page (7 ½"w x 10"h) $350
Half-Page (7 ½"w x 4 ¾"h) $200
Quarter-Page (3 ½"w x 4 ¾"h) $125
Full-Page, Inside Back Cover (7 ½"w x 10"h) $450


*Dependent on available space.


MWR is a well-known and widely used network of support and leisure services designed for use by the military, their families, civilian employees, military retirees and other eligible patrons. On board NSA Monterey, thousands of eligible patrons and their families make use of these MWR benefits daily. Your message displayed on banners, posters and countertop signs can capture this untapped target audience and maximize your advertising exposure. Build brand awareness at MWR's base fitness center which serves 9,688 monthly. Reach 2,330 recreational enthusiasts who maintain their RV at the base storage facility. At the RV Campground your message will be seen by 1,702 patrons monthly. Your advertisement will be seen up to 3,000 times a month at the child, teen and youth centers. Display your advertising message at all of NSA Monterey's MWR facilities for a total annual exposure of more than 200,000. Monthly rates for:


BANNERS (6'W X 3'H)  
Fitness Facility $250
RV Campground $75
RV Storage $75
POSTERS (22"W X 28"H)  
Fitness Facility $200
RV Campground $75
Fitness Facility $150
RV Campground $50
Child/Youth/Teen Centers $100
Fitness Facility $150
RV Campground $50
Child/Youth/Teen Centers $100


Rates are reduced with frequency



The TV display is a static ad that rotates every .20 seconds. The ad will be displayed on (10) TV’s located in high traffic facilities.  The TV slide must be:


JPEG that is 1920 X 1080 pixels, 72 dpi.


Monthly viewership:  39,600.00

Yearly viewership:    481,800.00


Monthly cost:








1 Month

20 Second Static Slide





2 Months

20 Second Static Slide





3 Months

20 Second Static Slide





4 Months

20 Second Static Slide






Yearly cost: $2,640.00, if you sign a yearly advertising agreement we can apply a 20% discount. Discount count rate: $2,112.00


TV Locations:

•         Fitness center

•         Bath House

•         The Navy Exchange

•         Dudley Knox Library

•         Child Development Center

•         Tech Connection

•         The Fleet Numerical Meteorology and Oceanography Center

•         Monterey Pines Golf Course

•         Hotel Del Monte x 2 



Build brand awareness and desirability with this unique and catchy form of advertising. Vehicle wraps are an excellent way to get your company noticed and remembered. The Federal Highway Administration reports that a vehicle outfitted with an advertisement generates thousands of impressions per day. Transform MWR's vehicle into your company's traveling billboard. Wrapped with your advertisement, it will be seen by up to 300 base personnel daily. Your message will receive up to 9,000 exposures a month and more than 108,000 impressions per year. Compare the monthly cost of a vehicle wrap to newspaper, radio or television advertising and you will realize the minimal cost of a vehicle wrap that advertises your message for a continuous 365 days. Build brand recognition with everyone who sees your message on MWR's wrapped vehicle and raise your company's profile. Advertiser supplies, installs and removes wrap.


MWR Marketing Vehicle $1,000



The favorite of Monterey peninsula golfers, Monterey Pines is a challenging course with spectacular views. The fully-stocked golf pro shop offers professional equipment fitting, private and group instruction at reasonable prices. The Monterey Pines Golf Course is open to the public, includes a driving range and bar and grill used by 72,216 patrons annually. Banners, posters, countertop brochure displays, or countertop signs in high traffic areas will catch the eye of your target market. Tee-box recognition may be purchased for company promotion or may be part of our customized GPS advertising package. GPS ads display when a cart is in play. Because the golfer spends much of the total round time in the cart, a great advertising opportunity is created. Choose more than one hole for more exposure.


Your message is displayed full screen along with the yardage to the green until the golfer reaches the next tee box or enters the staging area. GPS BANNER ADVERTISING Banner advertising is displayed when the golfer reaches the tee-box and continues to be displayed until 65 yards out from the center of the green of the hole that is being played.

Golf Advertising Rates

Maximize exposure when you advertise in all of NSA Monterey's Golf Course facilities for an annual exposure of 62,000 or more. Our reasonable monthly rates are as follows:
GPS Customized One-Hole Combo (banner and green-side ad) $400
Golf Course Driving Range Divider (3 dividers) $250
Golf Cart Signage $175
GPS Banner Ad $300
GPS Green-Side Ad $200
Golf Tee Box Sign (per tee box) $100
6'W X 3'H $300
22"W x 28"H $250
8½"W X 11"H $150
4"W X 10"H $200
Rates reduced with frequencyh3


Adult CoED Sport Leagues

January 1-December 31 - Adult Coed Sport Leagues are open to all base patrons and include the following sports: basketball, dodgeball, football, softball and volleyball. This program provides a venue for fitness, fun and networking among participants. Annual participation is 300. 
Sponsorship Levels - Presenting: $500 / Supporting: $300 / Booth (per event): $150

Family Fun Run Series

These themed family fun runs will include a vendor fair, awards and prizes to the top finishers. 250 runners are expected per event. 

  • July 20 - Color Run
  • October 12 - Pumpkin Run
  • November 16 - Turkey Trot

Sponsorship Levels (per event) - Presenting: $500 / Supporting: $300 / Booth: $150

Super Bowl Party

February - The event celebrates the time-honored tradition of watching the final game of the year and the craziest commercials. Attendees will enjoy food, beverages, door prizes and friendly competition. Children get their own room to watch a movie, color and play games. Expected attendance is 300. 
Sponsorship Levels - Presenting: $500 / Supporting: $300 / Booth: $150

Fat Tuesday Bash

February - This Mardi Gras-themed party features New Orleans style food, live music, activities for the whole family and give-a-ways. Expected attendance is 300.
Sponsorship Levels - Presenting: $500 / Supporting: $300 / Booth: $150

St. Patrick’s Day Party

March - Military families celebrate St. Patrick’s Day with live music, traditional Irish food, games and activities for all ages. Expected attendance is 300. 
Sponsorship Levels - Presenting: $500 / Supporting: $300 / Booth: $150

Cinco de Mayo

May - The Cinco de Mayo fiesta features activities, live music and a salsa competition. Awards will be given to the winners. Expected attendance is 300.
Sponsorship Levels - Presenting: $500 / Supporting: $300 / Booth: $150

Daddy-Daughter Dance

May - Fathers and their daughters enjoy music, dancing, photos and refreshments. Making it a night the daughters will never forget, the event includes centerpieces, a DJ, corsages and a professional photographer. Expected attendance is 300.
Sponsorship Levels - Presenting: $500 / Supporting: $300 / Booth: $150

Concert on the Lawn

May - Open House Event. MWR patrons and the Monterey community gather for a family-friendly concert featuring five live bands, a car show and kids’ fun zone and more. Expected attendance is 2,000-2,500.
Sponsorship Levels - Presenting: $2,500 / Supporting: $1,000 / Booth: $500

Movies on the Lawn

June-August - Family-friendly movies are shown outside on the lawn. Before the movie, families enjoy games, face painting, balloon twisters and other entertaining activities. Expected participation for the season is 1,000. 
Sponsorship Levels (per event) - Presenting: $1,500 / Supporting: $750 / Booth: $300

Family Fun Day

July - This family-friendly fun day includes carnival rides, games, contests, give-a-ways, a face painter and live 
entertainment. Expected attendance is 500. 
Sponsorship Levels - Presenting: $1,000 / Supporting: $500 / Booth: $200

Day of Play

September - Military families celebrate the end of summer with a fun-filled day of play. The event features food, carnival games, live music, and outdoor activities for all age groups. Expected attendance is 2,000. 
Sponsorship Levels - Presenting: $2,500 / Supporting: $1,000 / Booth: $500

Terror in the Trident

October - Patrons dress as their favorite character and celebrate Halloween with live music, entertainment and costume contest and more! Expected participation is 300.
Sponsorship Levels - Presenting: $500 / Supporting: $300 / Booth: $150

Freaky Family Friday

October - This is a Star Wars-themed Halloween party for the whole family. Guests are treated to carnival games with prizes, food, face painting and meet-and-greets with real Stormtroopers. Expected participation is 300. 
Sponsorship Levels - Presenting: $500 / Supporting: $300 / Booth: $150

Army vs. Navy Game Kick Off Party

December - The game is shown on four screens with a buffet, drinks, trivia, push-up contest, prizes and decorations. Children get their own room to watch a movie, color and play games. Hot dogs and other snacks are available to the 350 participants. 
Sponsorship Levels - Presenting: $1,000 / Supporting: $500 / Booth: $200

Teddy Bear Tea

December - The holiday tea party is for children of all ages. Crafts, face painters, balloon twisters, a magic show and a picture with Santa are all set in the beautiful holiday decor of the ballroom. Volunteers go table-to-table serving hot beverages. Expected participation is 350.
Sponsorship Levels - Presenting: $1,000 / Supporting: $500 / Booth: $200



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Partner with Navy MWR to enhance events for our military community while gaining valuable promotional benefits for your business.



MWR movie theaters are open to all active duty, reservists, retirees, dependents, DoD civilians, their sponsored guests, and individual contractors. Come one, come all... just come hungry! That's how we keep our movies FREE!



Discount tickets to most Southern California attractions are available at special prices just for the military. Roller coasters, water slides and live entertainment venues are just a few of the ticket offerings.


Job Opportunities

Join our team! Check out our current Fleet & Family Readiness job openings.